We are a non profit cultural organization, place in Rabbit Home Restaurant, Located at No.69,Jalan Sisi, 84000 Muar, Johor. ( Reg. No.SSM MA 0103550-P ). commission to promote and enhance Muar tangible cultural property and intangible cultural heritage, as one of the key elements for marketing Muar as Royal Holistic City and as our Johor sustainable tourism development programme.
1.To help Johor State Government & Muar Municipality to develop Muar as regional historical-based and cultural-oriented tourism hub along the Malaysia Cultural Corridor from Penang and Melaka as World Heritage City of UNESCO inscribed on July 7, 2008
2.To promote Muar as unique heritage sites along its 12km long historical river heritage, Warisan Sungai Muar, where The Malacca Sultanate Empire was built and further extended to Johor Empire & Pahang Empire.
1. Exploring and developing the historic sites, streets, rivers, buildings, plantations, used mining areas, caves and relevant natural cultural heritage and tangible cultural property surrounding the Muar cultural zone and its nearby area identified and classified as our Muar proposed World Heritage Sites.
2. Enriched our Muar-based handmade, Its music & song, folk dance & music,traditional medical way of treatment, cooking & spices, customs, adat istiadat, adat resam of Johor-Muar shall be well preserved and compiled professionally for presentation to UNESCO as part of our Johor Intangible cultural heritage, as our national biodiversity, as our Muar living human treasure, as our Johor Universal Heritage Universal Cultural Assets, in fact shall be classified as our Johor’s cultural creativity industry. Areas like Kubu Bentayan, Jalan Maharani, Jalan Abdullah, Jalan Mariam, Jalan Ali, Jalan Arab, and those historical areas along the riversides of Sungai Muar, shall be preserved, zoned and developed as our Muar Open Living Museum, Open living Human Treasure empowered with all communities of all races & its culture.
Muara : Muar name is said to be the summary for this old Malay word Muara meaning "the wide open estuary".
Muar is rich in history as mentioned in many historical records and archaeological works. It is believed that the history of Muar started much earlier than the Sultanate of Malacca.
There were many accounts recorded about the early history of Muar. In 1361, it was claimed that Muar was a part of the Majapahit empire.
Muar is a city of history. There are 4 important stage that shape Modern Muar from era of Nusantara.
It all begins here, Nusantara. The history of both Melaka and Johor starts in this Land of Malay Culture.
After the end of Melaka-Sultanese, begin the Empire of Johor-Sultanese. It was not an easy journey for the ancestor.
Sultan Abu Bakar Ibni Al-Marhum Tun Temenggung Raja Daing Ibrahim was the 1st Sultan of Modern Johor, the 21st Sultan of Johor and the first Maharaja of Johor from the House of Temenggong. He was also informally known as “The Father of Modern Johor”
Stategic partner of Maritime Archaeology Museum ( hereafter called MAM Museum, an institutional member of UNESCO-ICOM (International Council of Museums, ICOM, membership No:29766), also serve as International Committee Members of UNESCO-ICOM-CECA, ICOM-CIMAM, ICOM-CIMUSET, ICON-ICMAT, National Member of ICOMMAL (Malaysia).
获得柔佛州旅游部 TOURISM JOHOR，旅游文化部 MOTAC，文化艺术部 JKKN，皇宫博物馆 Istana Muzium Diraja，遗产基金会 Yayasan Warisan Johor 成为官方与非盈利自愿团体合作伙伴以及 UTM , UTHM 大学合作伙伴。
* 协助旅游与文化部MOTAC 为30位全国各地资深导游进行介绍麻坡旅游景点。